Millennials in Real Estate Atlanta

“Millennials” are also demographically known as the “Y” generation. Depending on which expert you read, they were born somewhere between @1980 and the mid-1990s, even as late as 2000.

And Atlanta was named as one of the best cities for millennials in America! The AJC reports that “for millennials seeking jobs, affordable housing, and entertainment, Atlanta is the place to be.” This is according to

Niche analyzes public data sets and millions of reviews to produce comprehensive rankings, report cards, and profiles for every K-12 school, college, and neighborhood in the U.S.

RIS Media (residential real estate industry’s definitive source for news and information) notes that millennials are the biggest generation in U.S. history, even surpassing baby boomers.

They make up 34 percent of all homebuyers—and as they get older, make more money and start families, that figure will grow.

What does this mean to Real Estate Atlanta today?

  • Nearly all millennials go to the internet first to search for a home. If you are a seller, your home needs to photograph beautifully!
  • Millennials want new appliances, a large master, a 2 car garage, and energy features.
  • They generally do not have the extra cash to make repairs and updates.
  • They don’t necessarily care about the money you spent on an extravagant backyard.  They would rather the extravagance be inside.

The important thing is to know who are your most likely buyers, what you can do to attract them, and that’s where we can help!

Buying in a North Fulton Urban Neighborhood


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It’s true! Now we have many choices in Alpharetta and Roswell to live in an “uptown” neighborhood!

You may have to compromise on square footage, but you’ll be happier if your new neighborhood offers everything you want in an urban environment. Think about features that are most important to you and your family.

Walkability. Is there a bike path or sidewalk nearby? Can you walk the dog or take the baby for a stroll safely? Look for lots of street lighting and foot traffic. How close is the nearest coffee shop?

Transportation and commute time. How far away is your route to work? Is there a garage you can use or do you need to buy a parking space? How long will you spend in the car for your daily commute to work?

Parks and community centers. You may have a small garden or yard, but you’ll also enjoy the beauty that parks and walking trails offer. The local community centers offer swimming, yoga, and activities for the kids.

Shopping, restaurants, and services. You want grocery shopping, dropping clothes at the dry cleaners, and getting your car serviced to be handy. It’s also fun to get out to the local pub, see a movie or walk to dinner.

Considering the neighborhood will make leaving and coming home much more pleasant. We know what’s “out there” … give us a call!


Resource: Berkshire Hathaway HomeServices “Talking Real Estate”

Looking for Investment Property in Atlanta?



Real Trends has just published a new report about the single family investment market. Most owners of one to four family unit rental properties in our country are owned by individuals, nearly 8 million owning at least one.

Many of these investors want to purchase more.

Right now, in our market area, inventory remains low. Investors need to find a professional who stays on top of what is available and can offer expert advice.

Just Email Cathi or call our office at 770-993-9572. We’ll get you started!

Source: REAL Trends, the “Trusted Source of news, analysis, and information on the residential brokerage industry since 1987”



Your Real Estate Property Assessment


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The Fulton County Property Tax Assessments are out! Your tax bill is based on your home’s value as of January 1 of this year.

If you feel sure that the “fair market value” assigned to your home is too high, you have 45 days to appeal. Right on your assessment notice, you will see the last date you can file.

What you need to provide is evidence that supports a lower value as of January 1, 2017. What do you think your house is worth?

It might be helpful if you can see what data the assessor’s office used. If you make the request, they will send you their sales comps. The telephone # is 404-612-6440.

Then, if you contact me, I can send you a list of 2016 comparable sales from your subdivision. You will want to choose at least 3 properties similar to yours that sold for less than the value assigned to your home.

Calculate a spreadsheet or a table with the # of bedrooms, # of baths, age, and a dollars per square foot calculation for each.

You can also get information from the Fulton County Board of Assessors site. Search for and pull up your own address.  At the top left-hand corner of the page, you can click on “Recent Sales in Neighborhood.” (These are not necessarily in your subdivision but are nearby.) If you like, you can even go down to the bottom of this “neighborhood page” and pull up the results in excel. At this site, you can find all the other properties’ 2017 assessments.

Now you’re ready to file your appeal. At the Fulton County site are detailed instructions and options.  Appealing your Property Value

If you file your appeal online, you can follow its progress all the way through the Appeal Resolution Center.

Good luck! And be sure to email me if you want comps …

Buyer’s Market or Seller’s Market?


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Facts & Trends by Trendgraphix is an online market reporting system for professional real estate agents and brokers. Their guidelines suggest that a Buyer’s Market exists when there is more than 6 months of inventory based on closed sales. A  Seller’s Market: less than 3 months of inventory, and a Neutral Market: 3 – 6 months.

The inventory level of homes for sale in the  Atlanta area has been dropping steadily. In Roswell’s zip code 30075, where we do a lot of business, as of mid-April, overall there was an inventory level of 3.1 months.

Compare this to January of 2011, when there was a 15.4 month supply and in January of 2012 when the number was 9.2!

However, in the price range up to $399,999 that figure is only 1.2 months of inventory, driving multiple offers and very quick sales in select areas!

For 30075 properties priced $750,000 and above, the inventory statistics vary wildly from month to month. In the last quarter, this figure was 17.8 months.

No matter what the price range, homes should be pristine and properly priced. In some price ranges, we are generating competing offers! There seems to be a lot of urgency on the part of the buyers, with “fear of loss” working as a strong factor.

The bottom line is …  you need a professional with a data-driven approach and all the necessary tools to get the job done. Take a look at our numbers, and give Cathi a call at 770-993-9572.

What is your Secret?


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The average time on the market for our listings to go under contract in 2016 was 27 days!  (Compare that with the national average of 64 days.)

People ask us, “So what is your secret?”

My answer is always the same. There are three factors in selling your home: the price we set, the condition of your home, and the exposure we provide!

First, I will make recommendations on what it will take to get your home sold. I am able to view your home through the eyes of the buyer and overcome objections before they occur. Things like carpet, paint, staging, sprucing up outside landscaping … all these I can help you with. We have awesome vendors who do superior work and provide great pricing for our clients. This is how I can position your home to sell for top dollar.

Second, I do a great deal of research so I can price your property versus the competing homes and versus those which have sold. My in-depth knowledge of the marketplace, in particular with the number of homes we sell in this immediate area, is what allows me to price properly. I have developed a reputation for well-priced homes that are in great condition! Buyers are anxious to see the homes, and agents love showing our listings to their buyers!

Third, with Berkshire Hathaway HomeServices’s outstanding technology and worldwide reputation, we can expose your property to over 40,000 websites, video sites, social media sites and mobile sites across the world! Most buyers begin the home purchasing process by shopping on the internet, and our professional photos and maximum exposure create more buyers for our listings. This is what allows them to sell for the highest price, in the least amount of time.

We have incredible tools, which I would love to tell you about! Email me! I’ll be happy to meet with you so I can share more specific information about Atlanta real estate.

I love helping people with their real estate needs!



‘Love Your Home’ Sweepstakes



Our company, Berkshire Hathaway HomeServices, has once again launched the exciting Love Your Home Sweepstakes promising a total of $80,000 in cash prizes!

The sweepstakes, held in conjunction with HGTV’s new hit series Good Bones, runs through June 16.

To enter, simply register at for a chance to win one of 12 weekly $2,500 prizes or the $50,000 grand prize. The first winner will be announced in early April followed by weekly announcements through June 16. The grand prize winner will be named in early July.

Last year, a Trussville, AL father of four won the $50,000 grand prize!

Perhaps this year it will be your turn … don’t miss out!

2017 National Advertising Campaign



National advertising is important. When prospective clients drive by our signs, they are already sold on the Berkshire Hathaway name.

The 2017 national advertising campaign features a poignant television spot that never mentions “home” but instead allows you to feel the importance of home. Watch it and see if you don’t agree.

The spot, titled “Place,” includes vignettes of people both home and away acknowledging that there is truly no place like home.


Marketing Luxury Homes in North Atlanta


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A home is one of the most important assets that most people will ever buy. You want to work with someone you can trust.

–Warren Buffett, Chairman and CEO, Berkshire Hathaway, Inc.

For your luxury home to provide you with the largest return on your investment, it must be exposed to the greatest number of prospective buyers.

There are a number of reasons why the ultimate buyer of your luxury home may emerge from outside your local market, even from outside the United States. This is due as much to demographics and technology as it is to the discretionary nature of luxury home acquisition.

Affluent consumers are generally more mobile and more likely to be frequent flyers with more discretionary income available for travel. They frequently travel for business and are more predisposed for foreign travel.

This is why it’s critical for Berkshire Hathaway HomeServices to broadcast your property to more than 70 websites worldwide viewed by potential buyers in 37 countries across five continents!

Let’s talk! The Lund Group is a leading Realtor in the sale of Atlanta luxury properties. Email Cathi or call our office at 770-993-9572.