Professional photography is huge in my real estate marketing. The value of great photos cannot be measured! This was the first thought that hit me when I started “pinning” on the social media site Pinterest.
Why Pinterest? It’s the third largest Social Media site and is the fastest growing social media site! When I read that…it was enough to spark my interest. On Pinterest, you create “Boards” which become collections of photographs of things that you like … or things that catch your eye. Your Boards grow as you “re-pin” other Pinterest user’s photos. It’s a very visual process which is quite enjoyable! I see Pinterest not only as an opportunity to showcase special features of the homes I am marketing, but also as a great way to visualize my travel goals and dreams. I have to put the vision out there! After all, how can you get there, if you don’t know where you are going? That’s what a vision is all about!
The same concept applies to real estate marketing! A great professional photographer has the ability to capture wonderful images … images that will catch a prospective buyers’s attention. I have found that successful online showings lead to physical showings of the property and often to a sale!
Almost all buyers in today’s world are first searching on line when looking for a home. I have one chance to make a first impression and to create excitement. We do that with great photos!
What’s more … I just can’t underestimate the impact of the words I write to describe the homes. The words also need to generate excitement! Enthusiasm sells homes! Great photos and persuasive word descriptions set our homes apart and go a long way in leading towards a sale.